If you want to market through a broker, look for a professional marketer or firm that specializes in your asset class. For example, you don’t want to hire someone who specializes in condos to sell your mobile home park! That person doesn't know anything about that asset class, and market knowledge is vital. You want to find a broker that has experience transacting that type of asset and has a solid financial knowledge. Remember, you're not just selling real estate; you're selling a business. That's why you need someone who can keep in mind the whole marketing package, which requires specific asset class knowledge. This advice on brokers is applicable to any type of revenue making real estate from retail to residential.